Advertise in The Informant

The Informant offers advertisers a unique opportunity to reach two tightly defined markets. In addition to reaching the New Zealand punting public, The Informant also reaches participants of the New Zealand racing industry such as breeders and racehorse owners. Although the demographics of these two markets vary, the combination makes The Informant suitable for a wide range of advertisers. From stallions to hardware, The Informant will tailor an advertising package to your needs.

The Informant - Rate Card
Advert SizeRetail Price (Casual)Multiple Run (2+ issues)
Full Page$1,700.00$1,500.00
Half Page$1,200.00$1,000.00
1/3 Page$800.00$690.00
1/4 Page$700.00$600.00
Page 5 (Full Page)$1,700.00$1,550.00
Back Cover (Full Page)$1,750.00$1,600.00
Form Back Cover (Full Page)$700.00$600.00
Form Page (Full Page)$600.00$550.00
Large$150(including photo)
(178mm w x 48mm h) horizontal
(59mm w x 150mm h) vertical
Medium$100(including photo)
(123mm w x 48mm h) horizontal
(59mm w x 99mm h) vertical
Small$50(no photo)
(59mm w x 48mm h)

All prices are exclusive of GST. For bulk advertising rates, please contact Matthew Francis at The Informant ( - +64 9 415 7785)

For a PDF of the rate card, including advertisement specifications, please click here

If you a current advertiser or would like to place advertising in The Informant, please read Racing Media advertising terms and conditions.


Sample of adverts in The Informant